If you own a restaurant and you aren’t using text marketing, you’re leaving free money on the table. People join your mobile rewards club to receive valuable offers. Because everyone reads messages, this solutions is amazingly effective. Here’s how it works…

The Keyword

It all begins when you choose your keyword. A keyword is a word or phrase that is unique to your business. When people want to join your reqards club, they simply text this unique keyword to a phone number.

For example, let’s say you own a pizza place in NY. You set up the keyword NYCPIZZA. Customers walk in, and see a huge poster above the register that reads “Become a mobile VIP and get one free appetizer! Text NYCPIZZA to 5553423454. This is how they join your list, or opt-in. Every opt-in means one new subscriber in your database.

The Auto Reply

After texting to join the list, customers receive an automated message back confirming their subscription. This message is called an auto reply. In this text, you will prompt them to complete a form to finalize and receive their offer. An auto-reply for NYCPIZZA might be:

We help you easily capture customer info along with their phone number such as their name, email, birthday and anniversary. You can even add custom fields such as “what is your favorite pizza”. Imagine getting a coupon on your birthday for your favorite pizza, talk about mind-reader marketing! Now lets give them what we promised:

The Offer

Let’s say after a few weeks you have 250 subscribers, what’s next? Now that we have the customer’s data, we can now market to them on demand. As the list grows it becomes more powerful. We suggest sending irresistible offers 2-3 times a month.

The Special Sauce

With each text message, we also send automated emails. This helps ensure the customer follows through on their offer. Our system can also track expirations and send automated reminders as they near the date. If the customer misses their deadline we will know and can send them to follow up offers to try to get them back in the door.

By now a mobile rewards club should be sounding pretty awesome. If you need some more help understanding the concepts keep reading…

Example Scenario

John owns a local diner. It’s been in the family for 50+ years. He loves his restaurant. Unfortunately, business has been not so great lately. He pays the bills, but he wants more. He wants to go home everyday excited about his daily profits.

Every day thousands of customers walk by his doors. He just doesn’t know how to get through to them. He’s tried radio, he tries to be active on Facebook. He puts signs outside, but these old school methods just aren’t working.

Now, what if John texted his customers? Nowadays, people live on their phones. There just isn’t a better way to communicate with your customer base. That week he signs up for one of our plans and chooses the keyword VIP. 

We get John set up with table tents, and cards to hand out. We post on Facebook and have the wait staff invite the guests. Guests text VIP to the number and get a free appetizer. It’s a win-win for everybody.

His list grows and grows and in a couple of months, he has 60% of his customer base on the list, about 600 subscribers!

All John has to do now is tell us what offers he’d like to run and we push them out 2-3 times each month driving his sales to increase by 25%!

How Will SMS Grow Your Business?

We all can agree on these common truths:

• People love to eat
• People love a great deal
• Everyone reads their text messages (90% read them within the first 5min)

When these three facts are mixed together, you get the most effective marketing strategy the cuts through all the noise and give the customers instant gratification.

Mobile VIP clubs are doing great things for our customers. Those that follow our guidance see:

• Increase in foot traffic
• Increase in coupon redemption
• Increase in brand awareness
• Better customer engagement

What do these benefits all have in common? They increase revenue!

Why Choose SMS

There are plenty of other strategies out there, what makes SMS so great for restaurants?

• Everyone can receive text message
• Over 90% of all texts are read within the first 5 minutes
• The average American spends 2.5hrs on their phone each day
• 70% of Americans actually say they would like to receive mobile offers from their favorite businesses
• It’s cost-effective, texting is actually one of the cheapest forms of marketing

These benefits barely touch on all the great features our program provides. Along with the benefits of text you also receive:

• SMS autoresponder capabilities
• Email autoresponder capabilities (send more detailed updates to members)
• Done-for-you coupon pages
• Automated tracking of coupon redemptions and expirations dates
• Campaign ROI reporting
• Automated birthday and anniversary reminders
• In-store marketing collateral for promotion
• Amazing customer support

How to Get Started

1.  Choose one of our service packages. Do you want to offer celebration marketing, VIP club, or both? 

2. Reserve your keyword

3. Choose an irresistible offer to get customers lining up to join

4. Train yourself and staff on how to promote the club in store

5. Set up your promotional signage

6. Grow your list

7. Partner with us to continue to send out offers month after month on autopilot

Helpful Resources For Restaurants

Text DEMO to (207) 337-9016 to see it in action.

How to Establish a Profitable Customer VIP Program – Download our free eBook.

Profit Assessment Calculators – See how much money you’re leaving on the table

Ready to Start Your VIP Club?

Well, what do you think? Do you see how you could benefit from your own VIP club? They aren’t just for the big dogs. You can get started with small investment. 

Don’t put off growing your restaurant. Take the next step and register for one of our plans today.

If you still have questions or aren’t exactly sure how this would work for your specific need, please call us at 603-617-9207 or send us a message. We’ll gladly walk you through the entire process and provide the best recommendations.